Wayfinding to connect people with places
Wayfinding to connect people with places
Strategic design input that helps you navigate the complex
It's not just the buildings that make a place work; it's the spaces between them.
Wayfinding is central to creating successful places that connect with people.
We draw up user-centric wayfinding strategies and bespoke design solutions that encourage visitors to walk a little further and stay a little longer.
We talk about...
Complex environments
Town centres, universities and hospitals are prime examples of environments you could easily get lost in.
Wayfinding is much more than sign design. It's the art of cutting through the clutter of a place.
Strategic wayfinding
It's never too soon to talk about wayfinding. We work with local authorities and developers to turn masterplans into destinations.
Gone is the "car is king" mantra. Get the strategic wayfinding right and create places for people.
Placemaking
Signs are only one small piece of the wayfinding puzzle.
We get under the skin of a place to understand what makes it unique. Wayfinding elevates and celebrates hidden stories, to create memorable experiences that encourage people to stay a little longer.
How we work...
Our work falls into five key stages, each informing the next.
Placemaking isn't really linear, of course. Our work across all five stages informs our advice at any point, making sure you get a robust strategy that is realistic and deliverable.
1 Research
Site visits and information gathering help us gain insights to deeply understand and interpret a place.
2 Strategy
Our strategies keep the user front and centre. This starting point informs key design drivers and determine what information is needed, where.
3 Design
We create bespoke concepts that reflect a place's identity, choosing graphic treatments, colour and more to land on a solution that embraces user experience and inclusivity.
4 Develop
This is where we refine our design concept, working with prototypes and preparing detailed specifications ready for manufacture.
5 Deliver
We'll project manage the delivery, finalising sign artwork and providing design manuals to make sure the finished product looks just right.
How we work...
Our work falls into five key stages, each informing the next.
Placemaking isn't really linear, of course. Our work across all five stages informs our advice at any point, making sure you get a robust strategy that is realistic and deliverable.
01 Research
Site visits and information gathering help us glean insights to deeply understand and interpret a place.
02 Strategy
Our strategies keep the user front and centre. This starting point informs key design drivers and determine what information is needed, where.
03 Design
We create bespoke concepts that reflect a place's identity, choosing graphic treatments, colour and more to land on a solution that embraces user experience and inclusivity.
04 Develop
This is where we refine our design concept, working with prototypes and preparing detailed specifications ready for manufacture.
05 Deliver
We'll project manage the delivery, finalising sign artwork and providing design manuals to make sure the finished product looks just right.
Who we are...
We are a close-knit team with a whole host of design skills and experience.
With foundational expertise spanning architecture and masterplanning, to graphic, UX and 3D design, we are uniquely positioned to tackle problems and deliver exciting results.
Meet our team of creatives, using wayfinding and design to connect people with places.
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What's keeping us busy...
Piccadilly East
Southall Waterside
Wellington Place
What we're talking about...
The Ray Dolby Centre: pushing the boundaries of physics
From desire lines to design: why wayfinding starts with people
Designing for discovery: The role of wayfinding in educational estates
