Leicester is a compact, modern city with over 2,000 years of history. It offers cultural, sports, and heritage experiences, with most destinations within a 20-minute-walk radius.
Leicester City Council created a new brand for the city, 'Legible Leicester', to enable visual consistency, but needed help applying it.
Our goal was to create a sense of place for the city centre; to help visitors navigate easily and encourage them to explore what is on offer. We worked with the Legible Leicester brand to apply visual consistency across signage and mapping through colour, typography, materials and iconography.
We designed signage that celebrates landmarks and the detail of the city through full length photographic backgrounds, complemented by maps and directional content. We reverse applied the graphic panels to glass, framed with a shot-peened box surround. The signs identify key spaces and city quarters, reinforcing the brand identity through the use of Leicester's cinquefoil graphic. The cinquefoil also appears on fingerposts as a plaque and throughout printed material.
We are retained by Leicester City Council to provide the graphic design of maps and leaflets building on the base map, school walking, and cycling maps, along with heritage trails and festival routes leaflets.
We have found Placemarque to be an excellent fit for the organisation; their approach and experience in this field hugely contributed to the successful implementation of the project.
The design team met the brief with great creativity and their understanding of our requirements was excellent throughout the process. The communication with the team has been very good, all outputs were delivered on time and to a high standard.
Sophie and Sue have been great to work with and are always open to discussing ideas and change. The monoliths and fingerposts designed by Placemarque have been well received by the public and other departments using the tear-off and online maps as tools.
All four of the products are proving to be a great asset to the city’s tourism, and the bespoke designs are well liked by visitors and the citizens of Leicester.
Want to get to know us better?
Sign up to our newsletter to be in the know about our latest work and insights on wayfinding, placemaking and more.
